Supplier Branded or Owner Branded: Does it Matter?
One of the first considerations in launching an eCommerce marketplace is: should the marketplace be supplier-branded or owner-branded (sometimes referred to as white label)? To make this decision, it’s...
View ArticleThe Case for Curated Retail Ecommerce
That ecommerce is big news is hardly news to anyone. In February, Forrester reported that it expects retail ecommerce sales to top $278 billion by 2015; retailers and media businesses alike are taking...
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